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Startups

Local SEO for Dentists: How to Get More Patients

Dentistry is highly competitive, and dentists tend to be savvy marketers. If you have your own dental practice, you must implement local SEO best practices to be found by your local audience.
Jennifer Chu
July 12, 2024
Startups

Local SEO Audits for Small Businesses

If your business has a physical location, local SEO audits are critical in getting discovered by people in your geographic region. Here, we go over the ranking factors to improve your visibility in Google Maps and Google Search.
Jennifer Chu
July 10, 2024
Startups

Generate Organic Visits for Google Business Profile

Google Business Profiles are easy, effective and free for generating organic visits. All small businesses who meet their in-person must absolutley have one. To maximize organic visits to your GBP, pay attention to these fields.
Jennifer Chu
July 8, 2024
Startups

SEO Rich Text - Beyond Just Keywords

SEO rich text goes beyond just keyword targeting. It involves enriching your content to improve quality and readability, and enhancing the SERP listing to increase CTR.
Jennifer Chu
July 5, 2024
Startups

How to Change Domain Name and Preserve SEO

Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.
Jennifer Chu
June 19, 2024
Mom Boss

23 Productivity Hacks for Parent Entrepreneurs

Meet 3 mom business owners and learn their productivity hacks for juggling an infinite number of home and business priorities. “Being a mom with a finite amount of time helps me focus. I am efficient because I do not have a choice not to be." - says Addie Gundry, CEO of Pluie.
Maddie McElhenny
June 14, 2024
Startups

Why Should You Bootstrap Your Business

We bootstrap our business, but is it right for yours? From a couple of lean start-up operators, here's what it means to bootstrap.
Kim Le
June 11, 2024
Startups

Banking for Small Business

A good bank setup for your business will help your business thrive. Whether to collect customer payments, prepare taxes, or earn money on idle cash, it can pay dividends (literally).
Kim Le
June 6, 2024
Startups

Digital Marketing for Startups

Here are 6 simple and effective strategies to help startups get started with digital marketing.
Maddie McElhenny
June 5, 2024
Freelancers

Consulting for Equity: A Strategic Approach for Entrepreneurs and Consultants

Startup equity isn't just for founders, employees, and investors. Consultants and entrepreneurs working with start-ups can get an equity stake and more potential upside too.
Kim Le
June 4, 2024
Mom Boss

Why I Work Remote

In-person work feels inefficient, slow and antiquated. Remote work is the future.
Kim Le
June 3, 2024
Freelancers

What Comes After CEO: Exploring New Avenues

Are you done with the corporate ladder? Pivot into board-like roles to keep advancing your career while finding more time and space for balance in your life.
Kim Le
May 31, 2024
Mom Boss

Family Adventure Vacations With Childcare

Are you getting hit by wanderlust? Maybe it's time to take the family on a big adventure that has a bit of fun for everyone in the family.
Kim Le
May 29, 2024
Startups

Pitch Deck Library: IPO Investor Presentations (Part 2)

Here are examples of pitch decks (aka investor presentations) released when companies first go public. Pitch decks evolve over time as companies matures. What starts out as a ten-slide pitch may one day become a full fledged hundred page investor presentation.
Kim Le
May 21, 2024
Startups

Pitch Deck Library: Seed Stage Startups (Part 1)

Pitch decks these days are slick and beautifully designed. Yet some of the most illustrious companies of Silicon Valley had pretty janky early stage pitch decks. What they didn’t have in style, they made up in substance.
Kim Le
May 17, 2024
Freelancers

How to Find a Business Mentor

As solopreneurs, freelancers, and independent contractors, we’re running one-woman shows. How do you find and cultivate mentors to support your growth? What are the best practices of a mentor-mentee relationship?
Maddie McElhenny
May 16, 2024
Freelancers

“Price is Too High”: Responses That Work

“Your rates are too high.” That's the response we got yesterday from a client. Here's how we addressed it and secured a contract.
Kim Le
May 16, 2024
Mom Boss

Vacations with Childcare: Our Top 5 Picks

We all like our escapes, and even more so when we can break from the responsibility of kids. Here are our picks for luxury vacations with childcare options.
Kim Le
May 11, 2024
Startups

Professional Communities for Mom Founders

It can feel isolating being a stay-at-home mom and entrepreneur. No one succeeds alone. We all need communities that can serve as sounding boards, additional expertise or a place to vent to individuals in the trenches like you
Kim Le
May 11, 2024
Startups

Grants For Mom-Owned Businesses

We compiled a list of 80+ grants that mom-owned businesses can potentially look at for funding sources. These grants cater to founders who are moms, women, women of color, small businesses, LGBTQ+ and minority, and more.
Kim Le
May 10, 2024
Mom Boss

10 Mom-Owned Businesses in Massachusetts

Mom businesses owners are breaking new down barriers every day, entering new industries and carving out new niches. Check out these 10 Mom Bosses in the bay state.
Kim Le
May 10, 2024
Freelancers

Consulting Fee Structure: Hourly vs. Project-Based Pricing

As an independent contractor, how you bill your clients is a pivotal business decision that impacts your bottom line. The two most common ways to charge are either by the hour or by the project. Which one is the right one to choose?
Maddie McElhenny
May 9, 2024
Mom Boss

Making Money as a Stay-at-Home Mom: Part 3 - Playing Defense

A dollar saved is a dollar earned, and then invested for compound returns. Stay at home moms can contribute financially to the family by defending earnings and finding ways to save and build wealth.
Kim Le
May 9, 2024
Startups

Best Reads for Startup Finance

As the late Charlie Munger says, "In my whole life, I have known no wise people (over a broad subject matter area) who didn't read all the time—none." Finance leaders at start-ups have to read on a wide range of topics to stay relevant. From actual finance topics, to new tax changes, and scaling a start-up, the learnings from reading are endless. But where to start?
Kim Le
May 8, 2024