Serving the Underdog
There are over 33 million small businesses in the US, with more than 5 million businesses being started every year. Yet 1 in 4 businesses fail within the first year, and almost half fail within the first five years. From our years in tech, we've seen small businesses be underserved in almost every sector and industry they are in. That needs to end.
Our mission is to create more successful small business owners.

In the Business of Running Businesses
We do so by offering services in growth marketing and finance strategy & operations, which is our expertise. We bring a combined 30 years of start-up experience spanning B2B and B2C businesses predominantly in SaaS and e-commerce. We’ve ventured a little farther afield and have dabbled in the transportation industry, clean-tech, and construction.

We're Early Stage Startup Operators
Our differentiator is that we’ve served both executive functions at start-ups as well as operators in the trenches. It’s a niche that we have particularly nurtured. We can deliver on both individual contributor work as well as high level strategic advisory. We are specialized generalists and identify as jack of all trades. Because of this, our sweet spot for clients is companies with 5 to 10 people, and up to 150 people at most. In terms of venture stage, we are best suited to support start-ups that have raised a seed round and are post product up to those who have raised a series B. At these levels, strategy has to tie closely with execution and done with lean teams. We can meet founders where they are in their journey and anticipate where they’re going in the next phases of growth, because we have been where they are many times before.

Get More Than What We Offer
We also bring with us a vast professional network of seasoned operators, who we refer to our clients when we can’t directly do the work. We’ve referred outsourced accounting solutions, law firms, and other independent consultants who come from our professional networks or based on extensive research.

We're excited to help build a future where small businesses can thrive and feel empowered to start, launch, and grow their businesses with confidence.
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