Why Should You Bootstrap Your Business

We bootstrap our business, but is it right for yours? From a couple of lean start-up operators, here's what it means to bootstrap.
Written by
Kim Le
Published on
June 11, 2024

Starting a business isn’t cheap. You need time, labor, expertise, and most importantly, money to get off the ground. For many entrepreneurs, the question remains whether to bootstrap or raise capital. This guide will help you understand the benefits and challenges of each option, enabling you to make an informed decision.

What Does It Mean to Bootstrap?

Bootstrapping means starting and growing your business using your own resources. This involves funding the business without external investments or loans, relying instead on personal savings, reinvested profits, and efficient cost management. Bootstrapping requires frugality and creativity but offers significant advantages.

Reasons to Bootstrap

1 - Only the Most Necessary Things Get Done

When resources are limited, you prioritize only what truly matters. The lack of free cash forces you to be inventive and resourceful, ensuring that only the essential tasks are completed. This ingenuity often leads to unique solutions and a more efficient business model.

For example, instead of hiring a full-time marketing team, you might learn the basics of digital marketing yourself or use low-cost tools to reach your audience. This hands-on approach not only saves money but also provides you with a deeper understanding of your business operations.

Bootstrapping pushes you to find creative ways to solve problems, helping you develop a lean and effective business strategy.

2 - Built-in Urgency

Financial constraints create an inherent sense of urgency. When you don’t have funds to cover bills or dip into an emergency fund, you’re compelled to move faster and make decisive actions. Speed is crucial in the startup world, and bootstrapping fosters a mindset of rapid execution.

For instance, if you’re running low on inventory but can’t afford to order more, you might negotiate better terms with suppliers or find alternative products. This urgency drives you to explore every possible avenue, ensuring that your business adapts quickly to changing circumstances.

By operating under these pressures, you cultivate a culture of agility and responsiveness, essential traits for any successful startup.

3 - Relying On External Validation

Bootstrapping provides valuable market feedback. When you rely on organic growth and customer revenue, you receive direct signals about what your target audience values. This real-time validation helps you refine your offerings and align them with customer needs.

For example, you might launch a minimal viable product (MVP) and gather feedback from early adopters. Their input will guide you in improving the product, ensuring it meets market demands. This iterative process is crucial for building a product that resonates with customers.

Through bootstrapping, you gain insights that are often overlooked when relying on external funding. These learnings form the foundation for long-term success.

4 - The High Cost of Capital

Raising capital comes with significant costs. Even though inflation has cooled, borrowing costs remain elevated. This means that the return on investment must be higher for external funding to be worthwhile. High-margin or high-growth businesses are best positioned for capital investment, but not all ventures fit this profile.

Service businesses and e-commerce ventures, for example, often have thin margins and may not scale exponentially. Bootstrapping allows you to grow at a sustainable pace without the pressure of meeting investor expectations or repaying loans.

By avoiding external funding, you retain more control over your business and minimize financial risks.

5 - Prioritizing Time and Independence

Bootstrapping grants you the time and independence to figure things out organically. You’re not beholden to investors or banks, allowing you to make decisions that align with your vision and values. This autonomy fosters a sense of ownership and pride in your business.

For instance, you can experiment with different strategies, pivot when necessary, and take calculated risks without external pressures. This freedom enables you to build a business that reflects your passion and expertise.

Bootstrapping may be challenging, but it empowers you to grow at your own pace and maintain full control over your venture.


Bootstrapping isn’t easy, but it offers significant advantages for entrepreneurs. By prioritizing essential tasks, fostering urgency, gaining market validation, avoiding high capital costs, and maintaining independence, you can build a resilient and adaptable business.

For many startups, bootstrapping is the right choice, at least in the early stages. It teaches valuable lessons, cultivates resourcefulness, and ensures that your business is built on a solid foundation.

If you’re considering bootstrapping your business, start small, stay focused, and be prepared to adapt. The journey may be demanding, but the rewards are well worth the effort. And remember, every step you take brings you closer to achieving your entrepreneurial dreams.

Related Articles

Grants for Mom-Owned Businesses

Small Business Tax Planning

Business Startup Checklist

The Eight Twenty Newsletter
No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

DISCLAIMER: Information on this site is for educational purposes only. LeHerring LLC does not provide, legal, accounting, tax or investment advice. Although care has been taken in preparing the information provided to you, we are not responsible for any errors or omissions, and we accept no liability whatsoever for any loss or damage you may incur. Always seek financial and/or legal counsel relating to your specific circumstances as needed for any and all questions and concerns you now have or may have in the future.

We cannot guarantee your success, nor are we responsible for any of your actions. Our role is to support and assist you in reaching your own goals, but your success depends primarily on your own effort, motivation, commitment, and follow-through. We cannot predict, and we do not guarantee, that you will attain a particular result.

AFFILIATES: From time to time, we may promote, affiliate with, or partner with other individuals or businesses whose programs, products, and services align with ours. In the spirit of transparency, we want you to be aware that there may be instances when we promote, market, share or sell programs, products, or services for other partners. In exchange, we may receive financial compensation or other rewards.