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Freelancers

How To Become a Better Writer: A Strategy for High-Quality Articles

Whether blog posts, personal essays, or Op-Eds, articles are a great way to break into the writing industry, develop a portfolio to showcase your skills, and generate more business. But with the rise of freelance writers—driven by the post-pandemic surge in remote work and AI—how do you create high-quality, unique content?
Maddie McElhenny
July 17, 2024
Freelancers

Consulting for Equity: A Strategic Approach for Entrepreneurs and Consultants

Startup equity isn't just for founders, employees, and investors. Consultants and entrepreneurs working with start-ups can get an equity stake and more potential upside too.
Kim Le
June 4, 2024
Freelancers

What Comes After CEO: Exploring New Avenues

Are you done with the corporate ladder? Pivot into board-like roles to keep advancing your career while finding more time and space for balance in your life.
Kim Le
July 17, 2024
Freelancers

“Price is Too High”: Responses That Work

“Your rates are too high.” That's the response we got yesterday from a client. Here's how we addressed it and secured a contract.
Kim Le
May 28, 2024
Freelancers

How to Find a Business Mentor

As solopreneurs, freelancers, and independent contractors, we’re running one-woman shows. How do you find and cultivate mentors to support your growth? What are the best practices of a mentor-mentee relationship?
Maddie McElhenny
May 15, 2024
Freelancers

Consulting Fee Structure: Hourly vs. Project-Based Pricing

As an independent contractor, how you bill your clients is a pivotal business decision that impacts your bottom line. The two most common ways to charge are either by the hour or by the project. Which one is the right one to choose?
Maddie McElhenny
May 10, 2024
Freelancers

Why Do I Need a Website

How necessary is a website? It might not be needed as much as you think, but it can help if you have the resources to put into it.
Jennifer Chu
April 10, 2024
Freelancers

How to Get Clients: Five Effective Ways to Grow Your Business (Part 2)

Building off of How to Get Clients (Part 1), Part 2 of this article series is written by Freelance Copywriter and Content Creator, Maddie McElhenny. She shares her five most effective strategies to landing client opportunities.
Maddie McElhenny
April 10, 2024
Freelancers

Self-Employed Job Titles and Personal Branding

When you work at your job, your title is assigned to you. When you work for yourself, you can have many names. How you are perceived depends on how you present and brand yourself to answer the question: “What do you do?”
Kim Le
April 10, 2024
Freelancers

Going Global: Media, Entertainment and You

There’s a shining ray of hope across the globe, in spite of rising geopolitical tensions, where entertainment continues to cross-pollinate, multi-directionally. As more people share more ideas across more cultures, entrepreneurs can target larger pools and pockets of audiences by still remaining true to themselves or their product.
Kim Le
April 15, 2024
Freelancers

Small Business Tax Planning

Most people who decide to become solopreneurs suddenly lose the safety net of the “employee” classification. From business structure to tax classification, the options available to business owners are just as plentiful as they are confusing. Do-overs are cumbersome, expensive, and time-consuming. Avoiding issues at the start allows you to focus on building your business.
Kim Le
April 26, 2024
Freelancers

How to Find Article Ideas

Creating fresh and engaging content consistently can be a daunting task for entrepreneurs and small business owners. Yet the value of content creation for cultivating your brand cannot be overstated. This blog post aims to guide you through the strategies that will help you generate an reservoir of ideas for your content calendar.
Jennifer Chu
April 15, 2024
Freelancers

Using Jasper AI to Automate Your Independent Consulting Writing

Leverage Jasper for your business. Jasper is an AI writing assistant, designed to serve the particular use cases of companies, marketers, and content creators to write in consistent brand voice(s) with out of the box templates for various use cases.
Kim Le
April 15, 2024
Freelancers

How to Become a Consultant: Building the Professional Foundation

It's a dream for many professionals – striking out on your own. The bedrock of independent consulting is a confluence of technical mastery, extensive networking, and perceptive judgment. By laying this groundwork, you'll be better poised to tackle the dynamic and competitive world of independent consulting.
Kim Le
April 15, 2024
Freelancers

Discussing Rates with Clients When They Say Price is Way Too High

Have you had a client say your pricing is too high? The best consultants don't back down on their rates; and they back up their rates with sound rationale. Learning how to professionally and directly have frank conversations about your rates and pricing is a critical component of long-term success as a consultant.
Kim Le
April 15, 2024
Freelancers

SEO 101: Part 4 (Technical SEO)

Our last part of the SEO 101 series - technical SEO. We'll go into the things that prevent your site from getting crawled or indexed well, but not too deep that you can't action on it. Plus some suggestions on tracking your SEO performance.
Jennifer Chu
June 11, 2024
Freelancers

How to Get Clients as a Freelancer

Do you know how to find leads for your business? As a freelancer, you are your own, one-person business. Big companies have entire departments dedicated to marketing and sales to sell their product and services, you have only yourself. Finding leads and closing deals is a core competency in order to stay in business. Find out what we got wrong and what we got right to land leads ourselves.
Kim Le
April 26, 2024
Freelancers

Consulting Best Practices: Do's and Don'ts

Not setting clear boundaries, such as with time availability and scopes of work, is a common mistake for rookie consultants. This can lead to poor client experiences and burnout for the freelancer. Learn from our mistakes for what to do and what not to do when working and communicating with clients.
Kim Le
April 15, 2024
Freelancers

SEO 101: Part 3 (Authority)

Domain authority is a critical pillar of SEO success. The best way to build your domain authority is through quality backlinks, an off page SEO tactic that can take considerably more work but can be highly effective if done right.
Jennifer Chu
June 10, 2024
Freelancers

How to Sell Digital Products

Which platform is best for selling your digital products? Options include e-commerce marketplaces (Amazon, Etsy), your own e-commerce website (Shopify), and your own social media shop (Stan Store). We'll examine the pros and cons of each.
Jennifer Chu
April 12, 2024
Freelancers

How to Choose a Color Palette For Your Brand

Need some color inspo for your brand? 🎨 Here are a few color tools to find your color palette. Unlock your creativity and start choosing colors that are right for audience.
Jennifer Chu
April 12, 2024
Freelancers

SEO 101: Part 2 (UX)

Google rewards pages that promote a good user experience from a click on the search results to the destination page. Pagespeed, accurate title and meta tags and mobile friendliness are all ranking factors that we have the power to optimize on.
Jennifer Chu
June 10, 2024
Freelancers

Consultant Hourly Rates: How to Charge What You're Worth

New to independent consulting, freelancing, or contract work? Learn to set your rate like a pro. Factor in what employers do when budgeting for personnel. Your rate should reflect the overhead you take on and the risks and responsibilities that shift from the employer to the contractor.
Kim Le
July 4, 2024
Freelancers

Top 9 Google Business Profile Website Alternatives

Google is sunsetting websites built via Google Business Profiles. Migrate your website before the deadline to avoid disruptions to your businesses! Review our top 9 recommendations for your business' website.
Kim Le
April 15, 2024
Freelancers

SEO 101: Part 1 (Content)

SEO what? This is the first of article of a series that will walk beginners through the most important SEO fundamentals and give you simple, actionable steps you can take to bring more organic visibility to your site.
Jennifer Chu
April 10, 2024