Fundraising requires a lot of moving parts and roles. As someone who has supported founders during fundraising from behind the scenes, I'm sharing what I've learned through the process to ensure your business maximizes its capital potential.
This guide focuses on optimizing ads for quality leads and walks through setting up lead conversion tracking for Google Ads, ensuring that you have the tools in place to track user actions and improve your campaign performances.
Digital nomad is a trend that came about since the pandemic sent the world into a global remote work experiment. With a portable laptop, wifi, and software, productivity and collaboration remotely is possible allowing for the digital nomad trend to become an acceptable norm for the modern worker. So what does the life of a digital nomad look like?
Many people can relate to what I was going through–I started in a job I loved with great coworkers at a wonderful, small company, and then I looked up one day a few years later at a completely different company with faces I didn’t recognize and a new boys club I was not a part of (nor did I want to be). After my dozenth meeting, while the newest “Ken” of the team droned on about themselves, I knew I had to get out. No holding on for bonuses or until I had something else solid lined up. For my mental well-being, I needed to leave.
Backlinks to websites are like getting celebrity endorsements for your fashion brand. It helps your website be anchored in the world wide web as opposed to floating adrift. Backlinks are your website’s badge of endorsement from others on the internet. Therefore, every website owner needs to employe basic link building tactics to set up their website’s success.
When Jenn and I came together to found a company, we had an identity crisis issue. Truthfully, we’re both constantly having that independently. It just became worse when we decided to work together.
“Aren't you scared?!” is the leading question when I tell folks I get paid to stay in other people's houses and care for their animals. But once they get past their initial shock, everybody seems to realize what a great way to make money this is.
Being a founder is hard. Dealing with layoffs as a founder is even harder. Layoffs are sometimes inevitable for startups and small businesses. Layoffs are a correction for a past mistake from leadership. Because of the unpredictable nature of starting a business, it's almost a given some mistakes will be made and sometimes those mistakes are in how the organization has hired.
A website facelift is a common project in budding businesses. It’s an opportunity to show off new products or services that are launching or to update the messaging and content to be reach the target audience. Although website redesigns can help give a website a new facelift, if not well executed, a website redesign can kill a website’s organic traffic.
This is part two in our existential crisis (or mid-life crisis) on: to blog or not to blog? The first part was written by Jenn from an SEO expert’s perspective. This is written from my perspective: can we win with and in blogging?
Where should one invest their written content? Substack is all the rage now, but blogs have historically been the go-to for a long-term search play. Doing both can spread you thin, so which do you choose?
Hi! This is Sarah, the Gen Z intern. It can be overwhelming with all the social media platforms and understanding what content you should post on which platform. I’m here to provide a brief overview of all the essential social media platforms to help you understand, network, and promote your business.
But first, what is social media? What are the defining features of social media, and does YouTube tick the boxes to qualify as a social media platform?
A good local advertising strategy should consider local SEO, community building, referral marketing, paid ads, and offline channels. Here are 6 local advertising tactics for small businesses.
Life can feel like a giant jigsaw puzzle. Do you start with the edge pieces first? Or do you assemble random pieces? Here are some ways to help you find the missing pieces.
Whether blog posts, personal essays, or Op-Eds, articles are a great way to break into the writing industry, develop a portfolio to showcase your skills, and generate more business. But with the rise of freelance writers—driven by the post-pandemic surge in remote work and AI—how do you create high-quality, unique content?
Starting a business involves navigating various legal structures and requirements. For many small business owners and startups, the question arises, "Is an LLC a business license?" This blog will break down the differences, benefits, and steps to forming an LLC, and clarify whether you need a business license along with it.
Dentistry is highly competitive, and dentists tend to be savvy marketers. If you have your own dental practice, you must implement local SEO best practices to be found by your local audience.
If your business has a physical location, local SEO audits are critical in getting discovered by people in your geographic region. Here, we go over the ranking factors to improve your visibility in Google Maps and Google Search.
Google Business Profiles are easy, effective and free for generating organic visits. All small businesses who meet their in-person must absolutley have one. To maximize organic visits to your GBP, pay attention to these fields.
SEO rich text goes beyond just keyword targeting. It involves enriching your content to improve quality and readability, and enhancing the SERP listing to increase CTR.
Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.
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