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Personal Finance

Pet Care Profits: How Rover Can Turn Your Love for Animals into a Lucrative Side Hustle

“Aren't you scared?!” is the leading question when I tell folks I get paid to stay in other people's houses and care for their animals. But once they get past their initial shock, everybody seems to realize what a great way to make money this is.
Jordan Meyer
October 4, 2024
Startups

Dealing with Layoffs

Being a founder is hard. Dealing with layoffs as a founder is even harder. Layoffs are sometimes inevitable for startups and small businesses. Layoffs are a correction for a past mistake from leadership. Because of the unpredictable nature of starting a business, it's almost a given some mistakes will be made and sometimes those mistakes are in how the organization has hired.
Kim Le
September 13, 2024
Startups

How a Website Redesign Can Kill Site Traffic

A website facelift is a common project in budding businesses. It’s an opportunity to show off new products or services that are launching or to update the messaging and content to be reach the target audience. Although website redesigns can help give a website a new facelift, if not well executed, a website redesign can kill a website’s organic traffic.
Kim Le
September 3, 2024
Freelancers

How to Win in Blogging 2024

This is part two in our existential crisis (or mid-life crisis) on: to blog or not to blog? The first part was written by Jenn from an SEO expert’s perspective. This is written from my perspective: can we win with and in blogging?
Kim Le
August 27, 2024
Startups

Blog vs Newsletter

Where should one invest their written content? Substack is all the rage now, but blogs have historically been the go-to for a long-term search play. Doing both can spread you thin, so which do you choose?
Jennifer Chu
August 22, 2024
Freelancers

Social Media 101

Hi! This is Sarah, the Gen Z intern. It can be overwhelming with all the social media platforms and understanding what content you should post on which platform. I’m here to provide a brief overview of all the essential social media platforms to help you understand, network, and promote your business.
Sarah Kung
August 21, 2024
Freelancers

Why You Should Always Check Your Tuition Receipt

Don't miss out on vital information that could help save you money from your university or college tuition fees.
Sarah Kung
August 8, 2024
Freelancers

Is YouTube Social Media?

But first, what is social media? What are the defining features of social media, and does YouTube tick the boxes to qualify as a social media platform?
Sarah Kung
August 6, 2024
Startups

Best Local Advertising for Small Business

A good local advertising strategy should consider local SEO, community building, referral marketing, paid ads, and offline channels. Here are 6 local advertising tactics for small businesses.
Jennifer Chu
August 1, 2024
Freelancers

I Don’t Know What To Do With My Life

Life can feel like a giant jigsaw puzzle. Do you start with the edge pieces first? Or do you assemble random pieces? Here are some ways to help you find the missing pieces.
Sarah Kung
July 26, 2024
Freelancers

How To Become a Better Writer: A Strategy for High-Quality Articles

Whether blog posts, personal essays, or Op-Eds, articles are a great way to break into the writing industry, develop a portfolio to showcase your skills, and generate more business. But with the rise of freelance writers—driven by the post-pandemic surge in remote work and AI—how do you create high-quality, unique content?
Maddie McElhenny
July 17, 2024
Startups

Is an LLC a Business License?

Starting a business involves navigating various legal structures and requirements. For many small business owners and startups, the question arises, "Is an LLC a business license?" This blog will break down the differences, benefits, and steps to forming an LLC, and clarify whether you need a business license along with it.
Kim Le
July 16, 2024
Startups

Local SEO for Dentists: How to Get More Patients

Dentistry is highly competitive, and dentists tend to be savvy marketers. If you have your own dental practice, you must implement local SEO best practices to be found by your local audience.
Jennifer Chu
July 12, 2024
Startups

Local SEO Audits for Small Businesses

If your business has a physical location, local SEO audits are critical in getting discovered by people in your geographic region. Here, we go over the ranking factors to improve your visibility in Google Maps and Google Search.
Jennifer Chu
July 10, 2024
Startups

Generate Organic Visits for Google Business Profile

Google Business Profiles are easy, effective and free for generating organic visits. All small businesses who meet their in-person must absolutley have one. To maximize organic visits to your GBP, pay attention to these fields.
Jennifer Chu
July 8, 2024
Startups

SEO Rich Text - Beyond Just Keywords

SEO rich text goes beyond just keyword targeting. It involves enriching your content to improve quality and readability, and enhancing the SERP listing to increase CTR.
Jennifer Chu
July 5, 2024
Startups

How to Change Domain Name and Preserve SEO

Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.
Jennifer Chu
June 19, 2024
Mom Boss

23 Productivity Hacks for Parent Entrepreneurs

Meet 3 mom business owners and learn their productivity hacks for juggling an infinite number of home and business priorities. “Being a mom with a finite amount of time helps me focus. I am efficient because I do not have a choice not to be." - says Addie Gundry, CEO of Pluie.
Maddie McElhenny
June 14, 2024
Startups

Why Should You Bootstrap Your Business

We bootstrap our business, but is it right for yours? From a couple of lean start-up operators, here's what it means to bootstrap.
Kim Le
June 11, 2024
Startups

Banking for Small Business

A good bank setup for your business will help your business thrive. Whether to collect customer payments, prepare taxes, or earn money on idle cash, it can pay dividends (literally).
Kim Le
June 6, 2024
Startups

Digital Marketing for Startups

Here are 6 simple and effective strategies to help startups get started with digital marketing.
Maddie McElhenny
June 5, 2024
Freelancers

Consulting for Equity: A Strategic Approach for Entrepreneurs and Consultants

Startup equity isn't just for founders, employees, and investors. Consultants and entrepreneurs working with start-ups can get an equity stake and more potential upside too.
Kim Le
June 4, 2024
Mom Boss

Why I Work Remote

In-person work feels inefficient, slow and antiquated. Remote work is the future.
Kim Le
June 3, 2024
Freelancers

What Comes After CEO: Exploring New Avenues

Are you done with the corporate ladder? Pivot into board-like roles to keep advancing your career while finding more time and space for balance in your life.
Kim Le
May 31, 2024