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Freelancers

How To Become a Better Writer: A Strategy for High-Quality Articles

Whether blog posts, personal essays, or Op-Eds, articles are a great way to break into the writing industry, develop a portfolio to showcase your skills, and generate more business. But with the rise of freelance writers—driven by the post-pandemic surge in remote work and AI—how do you create high-quality, unique content?
Maddie McElhenny
July 17, 2024
Startups

Is an LLC a Business License?

Starting a business involves navigating various legal structures and requirements. For many small business owners and startups, the question arises, "Is an LLC a business license?" This blog will break down the differences, benefits, and steps to forming an LLC, and clarify whether you need a business license along with it.
Kim Le
July 16, 2024
Startups

Local SEO for Dentists: How to Get More Patients

Dentistry is highly competitive, and dentists tend to be savvy marketers. If you have your own dental practice, you must implement local SEO best practices to be found by your local audience.
Jennifer Chu
July 12, 2024
Startups

Local SEO Audits for Small Businesses

If your business has a physical location, local SEO audits are critical in getting discovered by people in your geographic region. Here, we go over the ranking factors to improve your visibility in Google Maps and Google Search.
Jennifer Chu
July 10, 2024
Startups

Generate Organic Visits for Google Business Profile

Google Business Profiles are easy, effective and free for generating organic visits. All small businesses who meet their in-person must absolutley have one. To maximize organic visits to your GBP, pay attention to these fields.
Jennifer Chu
July 8, 2024
Startups

SEO Rich Text - Beyond Just Keywords

SEO rich text goes beyond just keyword targeting. It involves enriching your content to improve quality and readability, and enhancing the SERP listing to increase CTR.
Jennifer Chu
July 5, 2024
Startups

How to Change Domain Name and Preserve SEO

Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.
Jennifer Chu
June 19, 2024
Mom Boss

23 Productivity Hacks for Parent Entrepreneurs

Meet 3 mom business owners and learn their productivity hacks for juggling an infinite number of home and business priorities. “Being a mom with a finite amount of time helps me focus. I am efficient because I do not have a choice not to be." - says Addie Gundry, CEO of Pluie.
Maddie McElhenny
June 14, 2024
Startups

Why Should You Bootstrap Your Business

We bootstrap our business, but is it right for yours? From a couple of lean start-up operators, here's what it means to bootstrap.
Kim Le
June 11, 2024
Startups

Banking for Small Business

A good bank setup for your business will help your business thrive. Whether to collect customer payments, prepare taxes, or earn money on idle cash, it can pay dividends (literally).
Kim Le
June 6, 2024
Startups

Digital Marketing for Startups

Here are 6 simple and effective strategies to help startups get started with digital marketing.
Maddie McElhenny
June 5, 2024
Freelancers

Consulting for Equity: A Strategic Approach for Entrepreneurs and Consultants

Startup equity isn't just for founders, employees, and investors. Consultants and entrepreneurs working with start-ups can get an equity stake and more potential upside too.
Kim Le
June 4, 2024
Mom Boss

Why I Work Remote

In-person work feels inefficient, slow and antiquated. Remote work is the future.
Kim Le
June 3, 2024
Freelancers

What Comes After CEO: Exploring New Avenues

Are you done with the corporate ladder? Pivot into board-like roles to keep advancing your career while finding more time and space for balance in your life.
Kim Le
May 31, 2024
Mom Boss

Family Adventure Vacations With Childcare

Are you getting hit by wanderlust? Maybe it's time to take the family on a big adventure that has a bit of fun for everyone in the family.
Kim Le
May 29, 2024
Startups

Pitch Deck Library: IPO Investor Presentations (Part 2)

Here are examples of pitch decks (aka investor presentations) released when companies first go public. Pitch decks evolve over time as companies matures. What starts out as a ten-slide pitch may one day become a full fledged hundred page investor presentation.
Kim Le
May 21, 2024
Startups

Pitch Deck Library: Seed Stage Startups (Part 1)

Pitch decks these days are slick and beautifully designed. Yet some of the most illustrious companies of Silicon Valley had pretty janky early stage pitch decks. What they didn’t have in style, they made up in substance.
Kim Le
May 17, 2024
Freelancers

How to Find a Business Mentor

As solopreneurs, freelancers, and independent contractors, we’re running one-woman shows. How do you find and cultivate mentors to support your growth? What are the best practices of a mentor-mentee relationship?
Maddie McElhenny
May 16, 2024
Freelancers

“Price is Too High”: Responses That Work

“Your rates are too high.” That's the response we got yesterday from a client. Here's how we addressed it and secured a contract.
Kim Le
May 16, 2024
Mom Boss

Vacations with Childcare: Our Top 5 Picks

We all like our escapes, and even more so when we can break from the responsibility of kids. Here are our picks for luxury vacations with childcare options.
Kim Le
May 11, 2024
Startups

Professional Communities for Mom Founders

It can feel isolating being a stay-at-home mom and entrepreneur. No one succeeds alone. We all need communities that can serve as sounding boards, additional expertise or a place to vent to individuals in the trenches like you
Kim Le
May 11, 2024
Startups

Grants For Mom-Owned Businesses

We compiled a list of 80+ grants that mom-owned businesses can potentially look at for funding sources. These grants cater to founders who are moms, women, women of color, small businesses, LGBTQ+ and minority, and more.
Kim Le
May 10, 2024
Mom Boss

10 Mom-Owned Businesses in Massachusetts

Mom businesses owners are breaking new down barriers every day, entering new industries and carving out new niches. Check out these 10 Mom Bosses in the bay state.
Kim Le
May 10, 2024
Freelancers

Consulting Fee Structure: Hourly vs. Project-Based Pricing

As an independent contractor, how you bill your clients is a pivotal business decision that impacts your bottom line. The two most common ways to charge are either by the hour or by the project. Which one is the right one to choose?
Maddie McElhenny
May 9, 2024
Mom Boss

Making Money as a Stay-at-Home Mom: Part 3 - Playing Defense

A dollar saved is a dollar earned, and then invested for compound returns. Stay at home moms can contribute financially to the family by defending earnings and finding ways to save and build wealth.
Kim Le
May 9, 2024
Startups

Best Reads for Startup Finance

As the late Charlie Munger says, "In my whole life, I have known no wise people (over a broad subject matter area) who didn't read all the time—none." Finance leaders at start-ups have to read on a wide range of topics to stay relevant. From actual finance topics, to new tax changes, and scaling a start-up, the learnings from reading are endless. But where to start?
Kim Le
May 8, 2024
Personal Finance

10 Home Buying Tips for First Timers

As first-time homebuyers scouting for a family home, navigating real estate can be a daunting endeavor. However, with the right strategies in place, you can cut a fantastic deal, securing your dream home while saving potentially thousands of dollars. Here are ten valuable tips to help you spot a good deal and negotiate like a pro.
Kim Le
May 7, 2024
Mom Boss

Make Money as a Stay-at-Home Mom - Part 2: Rent-a-Something

A stay-at-home-mom’s busy schedule make time-intensive side hustles an unviable option. However, if you own a home, a car, or even a closet, then you’ve got options: rent-a-something. constrained by school and daycare drop off and pick up time, make
Kim Le
May 6, 2024
Mom Boss

50 POWER MOMS: Celebrating Today’s Moms

This Mother’s Day, let's focus on the moms who have shown us that women can have both children and high powered careers. We’re not exactly sure how they do it, but we sure as hell are impressed and motivated to know that they do. Because moms need role models too.
Kim Le
May 3, 2024
Mom Boss

The Best Gift for Moms is "Me Time"

For Mother’s Day, my birthday, and sometimes family vacations, my favorite gift for a mom like me is: me time. No kids, no husband, just me.
Kim Le
May 2, 2024
Mom Boss

9 Mom-Owned Businesses in NYC

Check out these 9 Mom Bosses in NYC. They started their businesses by identifying a niche or finding a different way to solve a problem, and now their businesses are thriving.
Jennifer Chu
May 1, 2024
Startups

Decision Tree Analysis for Decision-Making

Decision fatigue is real, particularly for founders and CEOs. One way to simplify the decision making process and add objectivity and discipline is through decision tree analysis -- a visual map with mathematical vales to evaluate your choices.
Jennifer Chu
April 29, 2024
Startups

I Made $0 From Equity At 5 Start-Ups

At some point in your life, you’re going do something incredibly stupid and ask yourself: What the f**k were you thinking? For me, it was when I came to the realization that I’ve made $0 from my equity across the 5 start-ups I worked at. As a self-touted “strategic finance leader” for startups, that makes me question my own skills. How did I get it so wrong?
Kim Le
April 24, 2024
Personal Finance

Investment Bags: Are They Worth It?

Are quota bags like the Hermès really investment pieces? What is the real ROI, after accounting for selling fees and quota spend? How does the return compare with other more traditional investment routes?
Jennifer Chu
April 19, 2024
Mom Boss

Stay at Home Mom Salary Calculator

How much would a SAHM's salary be if she got paid for everything she does? It's more than you think, but when you break it down, it's also an 80 hour per week job. Here's how we calculate the wages and time.
Kim Le
April 17, 2024
Mom Boss

From Montessori to Public Kindergarten: What is a Good Start for Kids?

My child is about to finish their first year in public school, and I already feel that they’re regressing in progress from their previous Montessori education.
Kim Le
April 16, 2024
Startups

AI Tools for Businesses, That Are Not ChatGPT

We’ve been talking a lot about ChatGPT, both its use cases and its shortcomings in our previous series on ChatGPT. Of all of the AI tools, it’s probably the most well-known mainstream application of AI. There are a plethora of other new tools on the market for small businesses ranging from creators to service firms. As of this writing, a number of these tools also offer a free tier.
Kim Le
April 15, 2024
Mom Boss

Childcare Options for Working Parents

For working parents, the school calendar is an uncooperative, flaky partner. Amid the flurry of snow days, half-days, and unexpected holidays, a stark realization surfaces – school is not childcare. With roughly 260 official working days each year and only 180 required days of schooling, the gap is undeniable. How do we balance it all?
Kim Le
April 13, 2024
Personal Finance

VCs Need Capital Too: How You Can Get In On It

Forget Reddit, I want in on SpaceX. The debut of Destiny Tech 100 is challenging the tech freeze and showing that there may be more interest in new start-ups than these previous IPOs have been able to garner.
Kim Le
April 12, 2024
Personal Finance

HSA vs PPO: Which Should You Choose?

Technically, it's HDHP vs PPO, but HSA seems to be a more widely recognized (and searched on) term. This article walks through examples, with numbers, on how HDHP with HSA compares with PPO for different scenarios and medical needs.
Jennifer Chu
April 8, 2024
Mom Boss

Leaving Startup Land for SAHM Life

My decade-long adventure of leading finance at unicorn-status tech startups ended with becoming a suburban stay-at-home mom; it feels like being on the frontier in outer space and then falling back down to earth.
Kim Le
April 3, 2024
Freelancers

Why Do I Need a Website

How necessary is a website? It might not be needed as much as you think, but it can help if you have the resources to put into it.
Jennifer Chu
April 2, 2024
Freelancers

Self-Employed Job Titles and Personal Branding

When you work at your job, your title is assigned to you. When you work for yourself, you can have many names. How you are perceived depends on how you present and brand yourself to answer the question: “What do you do?”
Kim Le
April 1, 2024
Startups

ChatGPT Prompts for Productivity

How can you leverage AI so you're not falling behind the curve? Start with the three most mundane (but required) areas: Research, Project Planning and Skills Development.
Kim Le
March 29, 2024
Freelancers

How to Get Clients: Five Effective Ways to Grow Your Business (Part 2)

Building off of How to Get Clients (Part 1), Part 2 of this article series is written by Freelance Copywriter and Content Creator, Maddie McElhenny. She shares her five most effective strategies to landing client opportunities.
Maddie McElhenny
March 28, 2024
Startups

Business Startup Checklist

Most startups fail, but we can mitigate those reasons with proper planning and following a checklist. We've outlined the fundamental steps to take before you start throwing a ton of money at your venture.
Jennifer Chu
March 27, 2024
Personal Finance

Dollar Cost Averaging vs Lump Sum: Which is Best

Dollar cost averaging and lump sum investing are two different approaches to building wealth. Ultimately, the decision between the two comes down to your risk tolerance, time horizon, and market perspective.
Jennifer Chu
March 23, 2024
Personal Finance

W2 Employees and Taxes: the American Plight

Taxes are both complicated and expensive. In 2022 alone, the federal government collected $2.9 trillion in income and estate taxes. Given its magnitude and far fetching reaches, taxes should be a topic all Americans should be conversant and comfortable with. In this article, we’re going to explore what taxes look like for the typical American.
Kim Le
March 22, 2024
Freelancers

Going Global: Media, Entertainment and You

There’s a shining ray of hope across the globe, in spite of rising geopolitical tensions, where entertainment continues to cross-pollinate, multi-directionally. As more people share more ideas across more cultures, entrepreneurs can target larger pools and pockets of audiences by still remaining true to themselves or their product.
Kim Le
March 21, 2024
Freelancers

How to Find Article Ideas

Creating fresh and engaging content consistently can be a daunting task for entrepreneurs and small business owners. Yet the value of content creation for cultivating your brand cannot be overstated. This blog post aims to guide you through the strategies that will help you generate an reservoir of ideas for your content calendar.
Jennifer Chu
March 20, 2024
Freelancers

Small Business Tax Planning

Most people who decide to become solopreneurs suddenly lose the safety net of the “employee” classification. From business structure to tax classification, the options available to business owners are just as plentiful as they are confusing. Do-overs are cumbersome, expensive, and time-consuming. Avoiding issues at the start allows you to focus on building your business.
Kim Le
March 20, 2024
Mom Boss

ChatGPT for Stay at Home Moms

ChatGPT can be a mom’s personal, virtual assistant. From planning meals to suggesting activities for the kids, ChatGPT can brainstorm a wide range of ideas in seconds from the wisdom of the internet. Even when it comes to parenting advice, getting advice from a faceless, nonjudgmental AI seems far more appealing than a real human.
Kim Le
March 17, 2024
Personal Finance

Mega Cap Stock Monikers: A History of Naming Fads

Names can take on a life of their own. Investors and finance buffs sometimes seem more like storytellers, plucking tales from the stock ticker itself. Here's a listicle to ignite your curiosity for the naming fads and legends in the marketplace, charting the rise of stocks from obscure acronyms to the pantheon of investment lore.
Kim Le
March 16, 2024
Personal Finance

Compound Interest Rates: A Wealth-Builder's Best Friend

The compound effects of interest rates can lead to exponential growth of wealth. We’ll kick off with an in-depth look at how compound interest functions, why it outshines simple interest, how to get the most out compound interest, and use examples to really hammer home the concept.
Jennifer Chu
March 15, 2024
Personal Finance

Why Good Personal Finance is Necessary for Running a Business

Mastering personal finance is a critical cornerstone of succeeding at entrepreneurship. Fail at personal finance, and you're setting yourself up to fail at your business. Here's how your financial health and habits in your personal life impacts your startup.
Kim Le
March 14, 2024
Freelancers

Using Jasper AI to Automate Your Independent Consulting Writing

Leverage Jasper for your business. Jasper is an AI writing assistant, designed to serve the particular use cases of companies, marketers, and content creators to write in consistent brand voice(s) with out of the box templates for various use cases.
Kim Le
March 12, 2024
Freelancers

Discussing Rates with Clients When They Say Price is Way Too High

Have you had a client say your pricing is too high? The best consultants don't back down on their rates; and they back up their rates with sound rationale. Learning how to professionally and directly have frank conversations about your rates and pricing is a critical component of long-term success as a consultant.
Kim Le
March 11, 2024
Startups

ChatGPT: Issues, Pitfalls and Caveats

ChatGPT has a blend of unique problems that have blurred the lines between human error and algorithmic hiccups. In order to complement ChatGPT, it’s important to understand ChatGPT’s inherent flaws and current limitations. The end goal is to learn how to utilize the new technology in a way where the output from “ChatGPT + You” is greater than the sum of its parts.
Kim Le
March 10, 2024
Personal Finance

Pay Off Mortgage or Invest

Is it better to pay down your mortgage faster or put that cash toward an investment account? It depends on your loan interest rate, the return rate you think you can get on investments, and your risk tolerance. Let's get specific and walk through the math.
Jennifer Chu
March 10, 2024
Freelancers

How to Become a Consultant: Building the Professional Foundation

It's a dream for many professionals – striking out on your own. The bedrock of independent consulting is a confluence of technical mastery, extensive networking, and perceptive judgment. By laying this groundwork, you'll be better poised to tackle the dynamic and competitive world of independent consulting.
Kim Le
March 9, 2024
Startups

How to Use ChatGPT at Work

ChatGPT has been used by roughly 1 in 10 people. For individuals over 65 years old, that usage drops down to 5%. That leads the vast majority of Americans lagging behind on one of the most transformative technological advances of our generation. Generic writing tasks in your day to day job is a great set of problems for ChatGPT to tackle and to get started familiarizing with ChatGPT.
Kim Le
March 8, 2024
Mom Boss

Making Money as a Stay at Home Mom: Part 1 - Ways to Get Started

One of the hard adjustments to being a stay-at-home mom is losing out on the working mom's income. Finding side hustles that are both a good return on time and fits into a SAHM schedule can be challenging. Here we explore 4 down to earth ways to get started making money while being at home.
Kim Le
March 8, 2024
Freelancers

SEO 101: Part 4 (Technical SEO)

Our last part of the SEO 101 series - technical SEO. We'll go into the things that prevent your site from getting crawled or indexed well, but not too deep that you can't action on it. Plus some suggestions on tracking your SEO performance.
Jennifer Chu
March 7, 2024
Freelancers

Consulting Best Practices: Do's and Don'ts

Not setting clear boundaries, such as with time availability and scopes of work, is a common mistake for rookie consultants. This can lead to poor client experiences and burnout for the freelancer. Learn from our mistakes for what to do and what not to do when working and communicating with clients.
Kim Le
February 22, 2024
Freelancers

How to Get Clients as a Freelancer

Do you know how to find leads for your business? As a freelancer, you are your own, one-person business. Big companies have entire departments dedicated to marketing and sales to sell their product and services, you have only yourself. Finding leads and closing deals is a core competency in order to stay in business. Find out what we got wrong and what we got right to land leads ourselves.
Kim Le
February 21, 2024
Freelancers

SEO 101: Part 3 (Authority)

Domain authority is a critical pillar of SEO success. The best way to build your domain authority is through quality backlinks, an off page SEO tactic that can take considerably more work but can be highly effective if done right.
Jennifer Chu
February 19, 2024
Freelancers

How to Sell Digital Products

Which platform is best for selling your digital products? Options include e-commerce marketplaces (Amazon, Etsy), your own e-commerce website (Shopify), and your own social media shop (Stan Store). We'll examine the pros and cons of each.
Jennifer Chu
February 8, 2024
Freelancers

How to Choose a Color Palette For Your Brand

Need some color inspo for your brand? 🎨 Here are a few color tools to find your color palette. Unlock your creativity and start choosing colors that are right for audience.
Jennifer Chu
February 6, 2024
Freelancers

SEO 101: Part 2 (UX)

Google rewards pages that promote a good user experience from a click on the search results to the destination page. Pagespeed, accurate title and meta tags and mobile friendliness are all ranking factors that we have the power to optimize on.
Jennifer Chu
February 5, 2024
Freelancers

Consultant Hourly Rates: How to Charge What You're Worth

New to independent consulting, freelancing, or contract work? Learn to set your rate like a pro. Factor in what employers do when budgeting for personnel. Your rate should reflect the overhead you take on and the risks and responsibilities that shift from the employer to the contractor.
Kim Le
February 3, 2024
Freelancers

Top 9 Google Business Profile Website Alternatives

Google is sunsetting websites built via Google Business Profiles. Migrate your website before the deadline to avoid disruptions to your businesses! Review our top 9 recommendations for your business' website.
Kim Le
January 31, 2024
Startups

Webflow Custom Domain: Should You Buy?

Webflow is a full suite content management system and website builder bringing together the best of Wordpress' customization with Squarespace's sleek design. Beyond that Webflow's competitive edge is its expansive integrations. But can Webflow also provide competitive domain hosting?
Kim Le
January 30, 2024
Freelancers

SEO 101: Part 1 (Content)

SEO what? This is the first of article of a series that will walk beginners through the most important SEO fundamentals and give you simple, actionable steps you can take to bring more organic visibility to your site.
Jennifer Chu
January 29, 2024
Startups

The Anatomy of a SaaS B2B Homepage Design

The homepage of a B2B SaaS company is not just a landing page; it's the digital storefront, the handshake, and the first pitch all wrapped into one. Learn how to bring together the value proposition, headlines, navigation, product demos, and call to action into one seamless experience.
Kim Le
January 29, 2024
Startups

Create or Update Intercom Leads from Webflow Forms

Learn how to easily send Webflow form submissions directly to Intercom as leads.
Jennifer Chu
January 15, 2024