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Our Growth Marketing Stories

Marketing strategy, financial clarity, fundraising realities — we share what we're seeing in the field so you can make better decisions faster.

How to Change Domain Name and Preserve SEO
Startups
Jennifer Chu

How to Change Domain Name and Preserve SEO

Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.

June 18, 2026
How a Website Redesign Can Kill Site Traffic
Finance
Kim Le

How a Website Redesign Can Kill Site Traffic

A website facelift is a common project in budding businesses. It’s an opportunity to show off new products or services that are launching or to update the messaging and content to be reach the target audience. Although website redesigns can help give a website a new facelift, if not well executed, a website redesign can kill a website’s organic traffic.

June 25, 2026
Best Reads for Startup Finance
Growth
Startups
Kim Le

Best Reads for Startup Finance

As the late Charlie Munger says, "In my whole life, I have known no wise people (over a broad subject matter area) who didn't read all the time—none." Finance leaders at start-ups have to read on a wide range of topics to stay relevant. From actual finance topics, to new tax changes, and scaling a start-up, the learnings from reading are endless. But where to start?

June 18, 2026