Jennifer Chu

SEO/AEO

In a world where everything is online, your business needs to know how to navigate on-page SEO to maximize the amount of digital traffic viewing your products or services.

SEO/AEO

SEO rich text goes beyond just keyword targeting. It involves enriching your content to improve quality and readability, and enhancing the SERP listing to increase CTR.

SEO/AEO

Our last part of the SEO 101 series - technical SEO. We'll go into the things that prevent your site from getting crawled or indexed well, but not too deep that you can't action on it. Plus some suggestions on tracking your SEO performance.

SEO/AEO

Domain authority is a critical pillar of SEO success. The best way to build your domain authority is through quality backlinks, an off page SEO tactic that can take considerably more work but can be highly effective if done right.

SEO/AEO

Google rewards pages that promote a good user experience from a click on the search results to the destination page. Pagespeed, accurate title and meta tags and mobile friendliness are all ranking factors that we have the power to optimize on.

SEO/AEO

SEO what? This is the first of article of a series that will walk beginners through the most important SEO fundamentals and give you simple, actionable steps you can take to bring more organic visibility to your site.

SEO/AEO

Dentistry is highly competitive, and dentists tend to be savvy marketers. If you have your own dental practice, you must implement local SEO best practices to be found by your local audience.

SEO/AEO

If your business has a physical location, local SEO audits are critical in getting discovered by people in your geographic region. Here, we go over the ranking factors to improve your visibility in Google Maps and Google Search.

Advertising

This guide focuses on optimizing ads for quality leads and walks through setting up lead conversion tracking for Google Ads, ensuring that you have the tools in place to track user actions and improve your campaign performances.

Marketing

Creating fresh and engaging content consistently can be a daunting task for entrepreneurs and small business owners. Yet the value of content creation for cultivating your brand cannot be overstated. This blog post aims to guide you through the strategies that will help you generate an reservoir of ideas for your content calendar.

Marketing

Need some color inspo for your brand? 🎨 Here are a few color tools to find your color palette. Unlock your creativity and start choosing colors that are right for audience.

Advertising

Do you know your competitors paid ad strategies? Here are a few tools to research ad formats, taglines, keywords, and ad spend by by competitors.

Growth

Google Business Profiles are easy, effective and free for generating organic visits. All small businesses who meet their in-person must absolutley have one. To maximize organic visits to your GBP, pay attention to these fields.

Startups

Most startups fail, but we can mitigate those reasons with proper planning and following a checklist. We've outlined the fundamental steps to take before you start throwing a ton of money at your venture.

Advertising

A good local advertising strategy should consider local SEO, community building, referral marketing, paid ads, and offline channels. Here are 6 local advertising tactics for small businesses.

Startups

Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.